Of course, failure to disclose these affiliations has led to some controversy…
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Just like Instagram models are paid to showcase fashion products, Twitch celebrities are often compensated to live stream and effectively review games - either by receiving free copies of the titles, or (in the case of the most popular streamers) by getting paid extortionate amounts of money for favorable reviews.
In the process, gamers may feel like they are making more informed purchases, as they get a better perceptive of the game play. This is particularly good news for indie studios, should their games get picked up by high profile streamers. In short, one could argue that Twitch has made us more careful gamers - more conscious of our technique, and more skilled as a result.īesides seeking alternative ways to play the games we already love, Twitch brings to our attention new releases, or even older games which might not have otherwise had a revival in exposure. So now that I know Twitch has actually helped improve my game, I'm less motivated to just play on my own. I've played a few times without the stream, and I feel like I play worse! Because I take the time to discuss my thought process with the audience, I actually make better decisions for myself. In a Reddit thread about how Twitch has changed people’s gaming approach, one user says:
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What’s more, live-streaming one’s own gaming has become something of a habit amongst players, professional or not. The opportunity to see experts in action has never been easier, and is particularly helpful for newbies looking to gain tips from experienced gamers. This is true not just of mainstream video games, but in more traditional strategy games the likes of poker, where pros such as Jason Somerville and Maria Ho host popular channels where they stream and comment on their technique in online poker. Watching expert players live stream their games has become something of an educational experience a means of improving your own playing style.
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People are looking up alternative styles with which to play their favorite character in multiplayer games, or are searching for hints and tricks on how to undercover easter eggs. The ability to employ different techniques and strategies is part of what has allowed Twitch to become so successful. Unlike games of the past, where storylines were linear and there was only one correct way to play, modern era developers create games that are a more interactive medium of entertainment - by incorporating variables for a more personalized and unpredictable user experience, and for the possibility for multiple playthroughs with alternative outcomes. Nowadays, having a popular Twitch channel is helping more gamers go professional than ever before. A mere five years ago, obsessive gamers were ridiculed for thinking they could build a career out of their video game passion. Such is the case for Twitch user ‘ItsHafu’, whose live reactions upon receiving large donations has become something of meme. Some have become so liked for their personalities and channels that they end up forming a loyal fanbase and even receive donations from the most avid of their fans. Whilst the most famous streamer of them all, Sweden’s Felix ‘Pewdiepie’ Kjellberg, rose to stardom through YouTube, others are finding Twitch an equally - if not better - means of finding gaming fame.
The real chance of entering into the spotlight is no doubt appealing to players who dream big of becoming gaming superstars - and many of them have succeeded. In essence, it means that anyone has a shot of making a mark on the growing trend that is game streaming - all they need is a webcam, mic, internet connection, and an appealing personality. The more amusing the channel, the bigger the audience. In these terms, ‘talented’ does not merely refer to a gamer’s skill and strategy, but sometimes to comedic ability and commentary. Much like YouTube has allowed ordinary video bloggers to become online sensations, Twitch enables talented gamers to go from relative obscurity to international stardom.
Is Twitch a driving force behind, or merely a byproduct of, the eSports phenomenon? And how else has the mega streaming service changed the way we play video games? In an age where gaming has become a spectators’ sport, developers are now integrating Twitch directly into their games, and are specifically optimizing them for large-scale competitions.
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